Digital Futures Conference 2018

9.30 – 10am Registration & Welcome 



10 – 11am Introduction to Digital Advertising - Google Garage Team 

Learn how to set up online advertising campaigns, while increasing your business's visibility and engagement with customers across digital and social platforms. Social can be a highly effective way to grow your business, but knowing where to start can be tough. This course is designed to help small business owners or aspiring digital marketers understand how to use Search, Social and Display advertising using a simple, straightforward approach. You'll come away knowing not only how to develop an advertising plan for your business, but also have the skills to know whether it’s delivering results.

11 – 12pm Digital Infrastructure Projects & Exploiting Superfast Broadband. Michael Groves, Welsh Government 

Wales has undergone a paradigm shift in relation to its digital connectivity in recent years. Understand how the successes of Welsh Government Digital Infrastructure projects can positively affect your business and how you can benefit from the wealth of support available to assist your enterprise to understand, adopt and exploit the business technologies that access to digital infrastructure can provide. 

Michael Groves is a Programme Director with the ICT infrastructure team within the Welsh Government Economic Infrastructure division.



12 – 1pm Networking and lunch 



1 – 3pm LinkedIn – the overlooked social media platform? Teresa Carnall, TBC Marketing in partnership with Superfast Business Wales. 

You don’t need to look very far to hear some great stories about businesses who owe their success to Facebook, Twitter or Instagram. But what about the often overlooked platform LinkedIn? While it may not have the same number of users as the big boys, it definitely holds its own. In fact when it comes to conducting Business to Business LinkedIn is head and shoulders above the rest. 

So, how does it work? What do you need to do to get a share of the business that crosses hands on LinkedIn?

Teresa Carnall, a self-confessed LinkedIn super fan shares her insights and gives practical advice on how to make the most of this business social media platform.



3 – 4pm Digital Futures Awards 

The 5 categories are: 

• Best Digital Marketing Campaign – sponsored by NXT Web

• Best Digital Marketing Company – sponsored by FSB, Federation of Small Business 

• Best Online Business – sponsored by NatWest Cymru 

• Most Successful Brand – sponsored by Wrexham Glyndwr University 

• Digital Young Person *under 25 – sponsored by M-SParc